As an editor and writer at Tufts I did a good bit of work for the Annual Fund. The Winter 2012 edition of Blueprint, for example, spotlighted some of the remarkable people whose work and lives at Tufts benefit from annual giving.
An ad: Annual Gifts. Daily Impact.
UPDATE, 2/5/13: Not an annual fund piece, but one that likewise promoted philanthropic support, in this case, for scholarships at the Fletcher School of Law & Diplomacy.